Video has always been a great marketing tool, especially in the horse industry. Let’s face it, horse people like seeing horses, and what better way to do that than through video. However, one thing that has kept many horse businesses from using video in their marketing toolbox in the past was cost. But that has since changed. Effective, good-looking videos no longer require expensive cameras or huge production crews. Today, most quality cameras and even smart phones have the ability to shoot high-definition video that can be easily edited and uploaded online. With a little work and some planning, video can be a huge asset to any horse business.

Each year, we survey horse professionals all over the world on how they promote their businesses. Word of mouth consistently tops the list but social media is not far behind. The two are very closely related and the reality is social media is word-of-mouth marketing on steroids. Not only are you able to talk to those people right in front of you but with social media you can talk to hundreds or thousands of people at once.